Our core promise to customers is trust in their data. Our position as the Server-First CDP is the technical foundation that makes this promise a reality. This isn’t just a feature; it’s the architectural philosophy that guarantees uncompromising data quality.

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What this means for you

Imagine never having to explain why GA4 shows 1,000 conversions while Meta claims 600 and Google Ads reports 750. With server-first architecture, your tools finally tell the same story because they’re working from the same, trusted source of truth.The problems it solves:
  • Mismatched reports across different platforms
  • Lost attribution due to browser restrictions
  • Ungoverned data leading to compliance risks
  • Engineering time wasted on maintaining tracking scripts
The outcomes you’ll achieve:
  • All your tools show consistent metrics
  • Complete attribution even with browser privacy features
  • Automatic compliance with consent requirements
  • 80% reduction in tracking maintenance

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Why it Matters

  1. Completeness: By minimising client-side logic, we create a more robust data collection pipeline that is less susceptible to the signal loss that plagues browser-based tracking
  2. Consistency: With the server as the single source of truth for all logic, every tool in your stack receives the same, consistently enriched data. Your GA4, Meta and product analytics finally tell the same story
  3. Compliance: Governance and consent are enforced universally on the server before any data is forwarded to a destination, providing effortless compliance
Our server-first architecture is how we deliver on our core promise: data you can finally trust.