Skip to main content
Our core promise is trust in your data. Our position as the Server-First CDP is the architectural foundation that makes this promise a reality. This isn’t just a feature; it’s the design philosophy that guarantees complete data infrastructure across attribution, identity and quality.
  • Business Impact
  • How It Works

​
What this means for you

Imagine never having to explain why GA4 shows 1,000 conversions whilst Meta claims 600 and Google Ads reports 750. With server-first architecture, your tools finally tell the same story because they’re working from the same trusted source of truth.

​
The problems it solves

Multi-team trust issues ripple across your organisation when data is incomplete:
  • Marketing can’t prove ROI when 30%+ of conversions show as “direct”
  • Product can’t track complete journeys when user identity fragments across domains
  • Engineering waste time maintaining brittle tracking scripts across platforms
  • Legal face compliance risks when consent enforcement is inconsistent
  • Leadership make six-figure decisions on data they don’t actually trust

​
The outcomes you’ll achieve

Complete data infrastructure means every team gets trustworthy data:
  • Marketing: 20-40% conversion recovery, GA4↔Meta↔Ads convergence within days
  • Product: Complete user journeys from anonymous visitor through retention
  • Engineering: Dramatically reduced tracking maintenance with one governed SDK
  • Legal: Automatic compliance with consistent consent enforcement
  • Leadership: Single source of truth across all reporting

​
How server-first enables three dimensions of complete data

Our server-first architecture is the foundation that delivers trustworthy data across all three dimensions:

​
1. Complete Attribution

The server preserves campaign context everywhere – from first ad click through redirects and server-finalised conversions. Here’s how: the Pixel captures browser-only identifiers (like gclid and fbclid) before browsers can drop them. The server persists this attribution context as part of the user’s profile. This means when a purchase event arrives three days later via webhook, the server automatically enriches it with the original campaign context – even though the browser context is long gone. Result: 85%+ of conversions with complete attribution context, typically recovering 20-40% of dark conversions.

​
2. Complete Identity

The server maintains unified user profiles – connecting anonymous visitors to known users across domains and devices. Here’s how: the server acts as the canonical identity store. When a user browses anonymously, signs up, and later converts in your app, the server automatically merges these profiles into a single chronological journey. This means Product teams can track complete activation→retention funnels. Data teams train ML models on complete user behavioural timelines – not fragmented sessions. Result: 90%+ cross-domain session linking with unified profiles from first visit through retention.

​
3. Complete Quality

The server enforces governance universally – consent validation, deduplication and delivery success happen server-side before any data reaches destinations. Here’s how: the server is the ultimate arbiter of consent. It validates per-destination consent before routing any event. Each conversion is counted exactly once using transaction_id deduplication across all sources. Delivery monitoring ensures 99%+ success rates. This means Engineering eliminates tracking maintenance burden. Legal gets consistent consent governance. Everyone trusts the data quality. Result: 95% consent enforcement, 98% deduplication, 99% delivery success – with zero ongoing maintenance from your team.

​
Zero-config outcomes

Here’s what makes our server-first architecture different: you specify outcomes and the platform handles the rest. Want to enable Google Ads enhanced conversions? Tell Fidero what you need and your configuration updates automatically to deliver that outcome.

​
How it works

Configuration lives server-side as the single source of truth governing your Pixel, API and all integrations. When you request a change:
  1. You specify the outcome: “Enable Meta CAPI with enhanced matching”
  2. Your configuration updates automatically: Parameter mapping, deduplication, enrichment and consent validation happen server-side
  3. Changes propagate to your SDK: The SDK pulls the new configuration on its next request
Zero tag manager expertise required. Zero containers to publish. Zero deployment burden. When Meta updates their API, changes deploy automatically server-side – no emergency calls when platforms break. Your team keeps shipping product features whilst tracking stays working. This declarative approach eliminates the expertise barrier that exists across all imperative platforms (GTM, Segment, RudderStack). They require you to configure how data flows. We let you specify what outcomes you want.
This zero-config model is why we can say “5 minutes to implementation, days to complete data infrastructure”. The server handles the complexity whilst you focus on outcomes.

​
Why server-first matters

Completeness: Minimal client-side logic creates a robust data pipeline less susceptible to browser limitations and signal loss. Consistency: With the server as the single source of truth, every tool receives the same, consistently enriched data. Your GA4, Meta and product analytics finally tell the same story. Compliance: Governance and consent are enforced universally on the server before any data reaches a destination – providing effortless compliance. Governance: Zero-config architecture with automatic updates means your tracking keeps working whilst your team ships product features. Our server-first architecture is how we deliver on our core promise: data you can finally trust.