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Consent Enforcement is how we deliver Complete Quality – one of the three dimensions of complete data infrastructure. In a world of increasing privacy regulation, managing user consent is no longer optional – it’s a critical part of your data infrastructure. Fidero is designed with a privacy-native architecture where consent is a first-class citizen, enforced universally by our server-first design.
  • Business Impact
  • How It Works
This is where governance breaks without server-first architecture: Legal sets consent rules, but client-side implementations drift. Engineering becomes the bottleneck for every consent change. Compliance risks multiply.

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The problems it solves

Inconsistent governance creates risk and maintenance burden:
  • Legal face compliance risks when consent enforcement drifts across tools and environments
  • Engineering waste time maintaining consent logic across multiple client-side scripts
  • Marketing face tool disruptions when consent changes need urgent deployment
  • Leadership worry about regulatory fines from inconsistent data handling

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The outcomes you’ll achieve

Complete Quality means governance that’s automatic and trustworthy:
  • Legal: 95%+ consent enforcement consistency across all destinations – compliance by design
  • Engineering: 80% reduction in tracking maintenance – consent managed server-side automatically
  • Marketing: Tools keep working correctly when consent rules change – zero disruption
  • Data teams: Training data quality maintained – consent-validated events only
  • Leadership: Sleep soundly knowing consent is enforced universally before any data leaves
Targets: 95% consent enforcement consistency, 98% duplicate prevention, 99% delivery success to all destinations.

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Key features for Complete Quality

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Event queuing & replay

If a user visits your site but hasn’t yet given consent, the Pixel safely queues any events. If and when the user provides consent later in their session, the queued events are replayed and sent through the appropriate integrations. Why this matters: No lost attribution data. Users who accept cookies mid-session still have complete journey context. Example: User lands from ad → browses 3 pages without accepting cookies → accepts analytics consent → queued events replay with complete attribution context preserved. The Pixel automatically captures and sends the required Google Consent Mode signals, ensuring your Google destinations remain compliant. Why this matters: Google requires Consent Mode v2 for EEA traffic. The platform handles it automatically – zero deployment action from your team.

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PII minimisation by design

Our entire architecture is built to minimise the amount of Personally Identifiable Information (PII) handled on the client side. We do not scrape forms, fingerprint browsers or store PII in cookies. Why this matters: Legal teams can trust architecture-level privacy protection, not just policy commitments.

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Common scenarios we handle automatically

These are the messy edge cases that break client-side consent implementations:
One common mistake: teams implement consent on their marketing site but forget to enforce it for server-side events (webhooks, CRM integrations). With Fidero, the server validates consent for ALL events – whether they come from the browser, your backend, or third-party webhooks. Compliance is universal, not just client-side.

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Integration with three dimensions

Consent Enforcement enables Complete Quality, but it’s part of broader infrastructure: Complete Attribution: Campaign context preserved everywhere (see Browser State Capture) Complete Identity: User profiles unified across domains (see Identity & Attribution) Complete Quality: Governance enforced automatically (this capability) Same infrastructure, multi-team value: Legal ensures compliance. Engineering eliminates maintenance burden. Data teams trust data quality. Marketing tools work reliably.
With Fidero, compliance is not a complex add-on that requires ongoing maintenance. It’s an inescapable result of our server-first design. The server enforces consent universally – before any data reaches any destination. This means your team focuses on business outcomes whilst governance happens automatically.