Understanding the full customer journey requires connecting every touchpoint to a single user identity. Fidero’s stateful, server-first architecture is designed to do this automatically, creating a canonical user profile that serves as the foundation for accurate attribution.

​
What unified identity means for your business

Without proper identity resolution, you’re flying blind. The same user appears as multiple people across different tools, making it impossible to understand what actually drives conversions.The problems it solves:
  • Can’t connect marketing campaigns to customer lifetime value
  • Unable to see which channels drive your best customers
  • Missing the full journey from awareness to conversion
  • Duplicate users inflating your metrics
The outcomes you’ll achieve:
  • Complete visibility from first touch to repeat purchase
  • Accurate customer acquisition costs
  • Clear understanding of cross-device behaviour
  • Trustworthy user counts and conversion rates