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Recover the conversions you’re losing

Your Stripe checkout drops every gclid. Your booking engine loses every fbclid. GA4 and Meta don’t match. You’re optimising on guesswork. Fidero recovers the 30%+ of conversions that currently go dark, giving you data you can finally trust.

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One architecture, organisation-wide impact

Fidero sets a new standard for data quality by pioneering the Server-First CDP – an architecture designed from the ground up to deliver the clean, complete and trustworthy data that modern organisations need to compete. This foundational asset translates into clear, department-level wins across the business:
  • Marketers recover lost conversions and prove ROI with accurate attribution
  • Product teams map the full user journey from first click to final conversion
  • Engineering teams escape the burden of brittle tracking scripts with one governed SDK
Every team gets the data they need to make confident decisions.
Our Focus: Foundational Data Quality. We enhance your existing analytics and BI tools with clean, unified, enriched data – we don’t replace them. Keep using your favourite dashboards, campaign tools and analytics platforms. We just make them work better.

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How it Works

Our unique architecture is built on three core pillars that ensure your data is complete, consistent, and compliant by design.

1. Complete

We systematically capture and persist browser-only identifiers (like gclid and fbclid) and send events from both the browser and the server to ensure maximum possible match rates.

2. Consistent & Contextual

Our stateful API acts as a central brain, enriching every event with the complete user journey context (first touch, last touch, user traits) at the point of ingestion.

3. Compliant & Governed

Data standards and consent are enforced universally on the server, ensuring what you define once is delivered correctly everywhere.

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What success looks like

After implementing Fidero, you should see:
  • Attribution Coverage: ≥85% of conversions with complete context
  • GA4 Session Link Rate: ≥85% of server events joining web sessions
  • Meta Match Lift: 20+ percentage point improvement
  • Duplicate Prevention: ≥98% suppression of double-counting
These metrics prove that your data pipeline is working correctly and delivering the complete, trustworthy data your business needs.
Most teams achieve these metrics within their first 30 days. The key is correctly implementing transaction_id for deduplication and ensuring your consent mapping is properly configured.

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Getting Started

Ready to see what trustworthy data can do for you? You’re literally 5 minutes away from better attribution.

Start here – 5 minute setup

Install the Fidero Pixel and watch your lost conversions reappear. Seriously, it’s that quick.
No complex migration. No 3-month engineering project. Our lightweight pixel installs in minutes and our expert-led onboarding gets you trustworthy data in your tools in days, not months.