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Data you can finally trust

Your checkout drops click IDs. Product sees three separate profiles for the same subscriber. Engineering are stuck maintaining tracking scripts. Leadership sees different numbers from each department. Here’s the frustrating part: incomplete data creates trust issues that ripple across your entire organisation. Marketing can’t prove ROI. Product can’t track complete user journeys. Engineering wastes time on maintenance. Everyone makes decisions on data they don’t actually trust. Fidero fixes this.

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Complete data infrastructure across three dimensions

We’re a data platform delivering trustworthy data everywhere – so every team can make confident decisions.

Complete Attribution

Campaign context preserved everywhere – from first ad click through redirects and server-finalised conversions.Marketing sees: 20-40% conversion recovery, GA4↔Meta↔Ads convergenceTarget: ≥85% of conversions with attribution context

Complete Identity

User journeys unified across all experiences – web, app, anonymous, known.Product sees: Complete activation→retention funnels across domainsTarget: ≥90% cross-domain session linking

Complete Quality

Governance enforced universally, duplicates prevented, delivery validated – zero maintenance burden.Engineering sees: Dramatically reduced tracking maintenanceTargets: 95% consent enforcement, 98% deduplication, 99% delivery

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Same infrastructure, multi-team value

Marketing recovers 20-40% of dark conversions and proves ROI with accurate attribution. Product tracks complete user journeys from anonymous visitor through app activation to retention. Data teams get clean, attributed training data from day one – your ML models are only as good as your training data. Engineering eliminates tracking maintenance burden – one lightweight SDK, zero tag manager expertise required. Legal gets consistent consent governance across all destinations – compliance by design. Leadership sees one source of truth across all reporting – make decisions on data you can actually trust.
Our Focus: Foundational Data Quality. We enhance your existing analytics and BI tools with clean, unified, enriched data – we don’t replace them. Keep using your favourite dashboards, campaign tools and analytics platforms. We just make them trustworthy.

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Server-first architecture

  • Why It Matters
  • How It Works
Imagine never having to explain why GA4 shows different numbers than Meta. Or why you can’t prove which campaigns drive your best subscribers. With Fidero, your tools finally tell the same story because they’re working from the same trusted source of truth.Our server-first architecture delivers this through three core capabilities: Browser State Capture preserves campaign context, Stateful Enrichment maintains unified user profiles, and Universal Consent Enforcement guarantees compliance.The problems we solve:
  • Mismatched reports across platforms (GA4 ≠ Meta ≠ Ads)
  • Lost attribution through redirects and server-finalised conversions
  • Fragmented user profiles across domains and devices
  • Engineering time wasted maintaining tracking scripts
  • Inconsistent consent enforcement creating compliance risks
The outcomes you’ll achieve:
  • All your tools show consistent metrics
  • Attribution preserved through checkouts and redirects
  • Unified user profiles from first visit through retention
  • Dramatically reduced tracking maintenance
  • Consent enforced consistently across all destinations
Here’s the key: you specify outcomes and the platform handles the rest. Want to enable Google Ads enhanced conversions? Tell Fidero what you need and your configuration updates automatically to deliver that outcome.Zero tag manager expertise required. Zero containers to publish. Zero template updates when platforms change APIs.This declarative approach eliminates the expertise barrier that exists across all imperative platforms (GTM, Segment, RudderStack).

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What success looks like

After implementing Fidero, you should see improvement across all three dimensions: Complete Attribution:
  • ≥85% of conversions with complete context
  • 20-40% typical conversion recovery for subscription apps
  • GA4↔Meta↔Google Ads convergence within days
Complete Identity:
  • ≥90% cross-domain session linking
  • Unified profiles from anonymous → signed-up → activated → retained
Complete Quality:
  • ≥95% consent enforcement consistency
  • 98% duplicate prevention
  • 99% delivery success to all destinations
  • Dramatically reduced engineering maintenance burden
Most teams achieve these targets within their first 30 days. The key is correctly implementing transaction_id for deduplication and ensuring your consent mapping is properly configured.

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Built for multi-domain architectures

We’re designed for subscription apps and travel platforms where users journey across multiple domains and experiences. Think marketing website → checkout → product app, or booking site → payment processor → member portal. If you’re tracking users across web and mobile, or preserving attribution through redirects, this is for you. Infrastructure, not tactical fixes: Our declarative architecture eliminates tag manager expertise requirements entirely. The only code you write is simple instrumentation. For configuration, you just state what outcomes you want – the platform handles the how automatically. This makes us ideal for teams treating data as foundational infrastructure – but not the right fit for teams wanting to build their own data infrastructure or needing quick campaign fixes. Common use cases: Product teams tracking activation→retention funnels across domains, data teams building ML models on complete user behavioural data, engineering teams eliminating tracking maintenance burden.

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Getting started

Ready to see what trustworthy data can do for you? You’re literally 5 minutes away from complete data infrastructure.

Start here – 5 minute setup

Install the Fidero Pixel and watch your data become trustworthy. Seriously, it’s that quick.
No complex migration. No 3-month engineering project. Our lightweight pixel installs in minutes and configuration updates automatically server-side – zero deployment burden for your team.